Media Marketing Resume

Jan '24 - Current

Jan '23 - Dec '23

Feb '22 - Nov '22

Managing Steve Madden US and Betsey Johnson $35+ Million acquisition strategies across multiple channels including: social, search, affiliate and influencer. Oversee digital agency and their day to day executions including all communication and creative. Building strategies to hit forecasts, target return goals and daily business needs. Working closely with ecomm, influencer and brand marketing teams daily. Source, edit and distribute creative for cross-platform delivery. Daily optimizations for creative and campaign structure.

Sept '21 - Feb '22

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Managed $10+ million digital marketing budget to drive key business objectives, revenue growth and acquire net new customers across a variety of digital marketing channels such as paid social, paid search, affiliate, display, & more; Managed team, collaborated with agency and oversee strategy across all channels; Drove new initiatives, new channels and testing; Reported on results, share out data and deliver business results to the c-suite

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Senior Associate, Acquisition Marketing

Oct '20 - Aug ‘21

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Drove YoY MM revenue growth via an entire fleet of paid social channels; Managed monthly budgets of >$500k; Paid social channels owner; Strategy, Execution and Analysis of full funnel campaigns; Worked directly with influencer, organic social, retention marketing, brand, and creative teams to drive all marketing efforts

New Balance, Athenahealth, PBS, Silversea Cruises,

Providence Health, Dynergy, New Business

Nov '19 - Oct ‘20

Assistant Strategist, Paid Social

New Balance, Chipotle Mexican Grill

January '19 - Oct '19

Assistant Media Planner

Chipotle Mexican Grill

September '18 - December '18